The agreement will see Visit Rwanda, the tourism brand of the Rwanda Development Board, appear as the exclusive jersey patch sponsor for the LA Clippers. The Los Angeles Rams’ home stadium will also feature the branding.
Rwanda has worked to position itself as a destination for major sporting events and a top ecotourism location. Officials hope the partnerships will draw more investors and raise the country’s international profile, supporting efforts to move beyond the shadow of the 1994 genocide.
–ChannelAfrica–
