Surgeon Dr. Beatrice Wiafe Addai and her nonprofit Breast Care International are partnering with them:
“I just fell in love with the hologram. When I saw that I said, “okay, this is what I need And it’s going to help us to change the narrative about cancers in our part of the world.”
The holograms were shown during Breast Cancer Awareness Month in communities for the first time in October 2025. If a formal pilot is approved, the group aims to circulate about 50 portable units that show Wiafe Addai’s recorded content or live interactive talks and demonstrations.
Chief Executive Officer of Geminai, Joanne Stanway says much has been done since the project’s inception.
“And so that’s the basis of our pilot program, bringing content that she’s created that talks about early intervention, breast self-exam instruction, myths and misperceptions. And of course, the main goal is to reduce that very high mortality rate from late stage cancer,” she said.
Breast cancer is Ghana’s most commonly diagnosed cancer in women and a leading cause of cancer death. Studies consistently report late presentation: around 60% of breast-cancer patients are diagnosed at stage III or IV, which worsens outcomes. Only about 18% of women aged 15 and 49 reported any prior breast-cancer screening in a 2022 survey.
Geminai’s hologram push aligns with a growing effort to test low infrastructure tools for cancer education where mammography access is limited and myths persist.
“Because the more people we educate, the higher the chances of reducing the stigma and the fear, and the higher the chances of us empowering them to go to the hospital when they find something.”
–Reuters–
