It had paid out a dividend of 0.61 Euros to shareholders a year earlier. Under its new Chief Executive Oficer, Arthur Hoeld, Puma is undergoing a turnaround after tepid demand for its sports outfits and Speedcat sneakers as well as an industry-wide hit from United States tariffs on imports weighed on the business. The company said it expected an operating loss of between 50 million and 150 million Euros ($59-$177 million) in 2026.