Early figures from independent research agencies show that the TotalEnergies Confederation of African Football (CAF) Africa Cup of Nations (AFCON) Morocco 2025 recorded a 61% increase in global viewership, underlining the tournament’s growing international appeal.
The full report, which will be released in the coming weeks by Nielsen, is expected to provide detailed insights into the audience reach of the competition.
Much of the growth has been driven by expanded global broadcast coverage, particularly across Europe and other key markets. The United Kingdom and France accounted for a significant share of the increase in viewership.
CAF also credited its commercial partnership with IMG, a global sports marketing agency, for helping expand the number of broadcast partners in Europe and other regions by 50%.
New broadcast agreements were secured in countries including Japan, China, South Korea, Mexico, Greece and Colombia. This made AFCON Morocco 2025 the most widely distributed edition of the tournament to date.
In South America, audiences continued to grow. More than 24 million viewers in Brazil watched the tournament, while close to two million viewers tuned in from Mexico.
CAF says its global media distribution strategy, which included producing additional content and distributing highlights across platforms, also boosted visibility for sponsors and partners. Media exposure for brand partners increased by more than 65% across European and South American markets.
–ChannelAfrica–
