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Apple hires former Google Executive to head AI marketing amid push to improve Siri

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Apple on Friday ​said it has ‌hired Lilian Rincon, who previously spent ​nearly a decade ​at Google overseeing its ⁠shopping and ​assistant products, as the ​Vice President of product marketing for artificial ​intelligence, reporting to ​its Marketing Chief Greg “Joz” ‌Joswiak
The ⁠hire comes as Apple is readying an improved version ​of ​Siri, ⁠its virtual assistant, for release ​this year, ​rebuilt ⁠with technology from Alphabet’s Gemini AI ⁠model.
–Reuters–