The event, which runs until September 28, is the first World Championships ever held on African soil and offers a unique chance for local enterprises to capitalise on international attention.

The fan zone and surrounding events have turned into a showcase for Rwanda’s entrepreneurs. Women-led businesses, artisans, restaurateurs, and service providers are connecting directly with visitors, corporate partners, and media from across the globe.

For Rwanda, major events like the UCI Championships are more than just sports competitions, they are opportunities to attract investment and demonstrate the country’s ability to host large-scale international gatherings, reinforcing confidence in its business environment.

–ChannelAfrica–