Radio remains one of the world’s most trusted and far-reaching sources of news and information, connecting billions of people across continents, cultures and communities.
Despite rapid technological change, the medium has continued to evolve embracing innovations such as Artificial Intelligence to enhance production, distribution and audience engagement, while preserving the qualities that make radio unique.
As the world marks World Radio Day, industry leaders are reflecting on the resilience and relevance of the platform in an increasingly digital media landscape.
Speaking on the occasion, Lydia Mtshali, Manager of South African Broadcasting Corporation (SABC), Radio Marketing at SABC, says radio’s lasting power lies not in technology alone, but in its human connection.
“World Radio Day celebrates not only the evolution of the medium, but its enduring role as a companion, a watchdog, and a vital public service.”
–SABC–
