If luxury is your playground, 2025 looks very promising. From the roar of a Ferrari engine to the glint of a Rolex on your wrist, the world’s most coveted brands are not just surviving; they’re thriving.
Porsche continues to reign supreme with a brand value of $41.1 billion, holding onto its crown as the world’s most valuable luxury and premium brand for the eighth year running.
But it’s not all about the classics. Chanel is stealing the spotlight with an eye-popping 45% growth, pushing its brand value to $37.9 billion. That surge has moved Chanel into second place globally, overtaking Louis Vuitton, whose brand value ticked up a modest $32.9 billion. Hermès holds steady in fourth, while Dior is making waves with an 18% rise to $17.3 billion, establishing itself as the fastest-growing powerhouse in the luxury sector.
When it comes to watches, Rolex is the name on everyone’s lips. The iconic brand climbed two spots to fifth with a 36% increase in brand value to $18.8 billion, thanks to booming demand and record-high revenues. Even the secondary market, which has been a headache for some, has been cleverly tamed by Rolex’s Certified Pre-Owned programme.
In the automotive luxury lane, Ferrari is revving up with a 36% growth to $14.4 billion, moving up one position in the rankings. The brand continues to charm collectors and enthusiasts alike by prioritising scarcity, bespoke models, and high-margin offerings. Cartier, climbing alongside Ferrari, now sits seventh with a brand value of $15.7 billion.
Gucci might have slipped a few spots to ninth, down 24% to $11.4 billion, but it still packs serious clout among the top ten. Guerlain, meanwhile, is making a triumphant return to the elite club with a 23% jump to $7.7 billion, boosted by successful perfume launches and the growing global allure of French multinational luxury goods conglomerate LVMH’s offerings.
When it comes to brand strength, Dior takes the lead with a Brand Strength Index (BSI) score of 93.5 out of 100, making it the strongest luxury brand globally. Ferrari follows closely with 90.1, earning 9.6 out of 10 for reputation and likeability, proof that the prancing horse is as much a lifestyle statement as it is a car. Lancôme also shines, cracking the top ten with a BSI score of 88.4, particularly dominating in China with a near-perfect 98.3 score.
Whether it’s the thrill of a supercar, the elegance of a timepiece, or the indulgence of a perfume, 2025 is showing that luxury is more than a price tag, it’s about heritage, quality, and an experience that people are willing to pay top Dollar for.
–ChannelAfrica/Brand Finance–
