Fashion has long been flagged as one of the most polluting industries in the world, yet shoppers are starting to rethink how they consume. Instead of chasing every fleeting trend, more people are turning to circular luxury, buying pre-owned pieces that combine style, longevity and value.

Globally, the second-hand luxury market is expanding much faster than traditional retail, and South Africa is following the same pattern. But this movement is not only about being environmentally conscious; it makes financial sense as well.

Luxury items are increasingly treated like investments. Iconic brands such as Hermès, Chanel and Louis Vuitton retain much of their original value in the resale market, while Rolex watches are now selling above retail in some cases, appreciating year after year. Your handbag or watch is no longer just a fashion statement but also an asset.

The environmental benefits are equally compelling. Choosing pre-owned reduces carbon emissions, saves water and keeps waste out of landfills, all without compromising quality or style.

What is emerging is a smarter, more thoughtful approach to shopping. Buyers are prioritising timeless pieces over fast fashion and value over volume. In today’s luxury market, sustainability has become a lifestyle choice that also makes financial sense.

–ChannelAfrica/Luxity–