South Africa’s beauty economy continues to show notable resilience.

Research shows that the sector is now valued at close to $7 billion, with consumers continuing to prioritise self-care and self-expression despite rising living costs.

As beauty continues to evolve from a routine into a lifestyle, the way people spend it is evolving too.

It is no longer just about what you buy, but how you buy it, how you experience it, and how it contributes to your overall sense of confidence and identity.

The Takealot House of Beauty, continues to reflect the evolution of beauty from a routine into a broader lifestyle category.

Fabio Orlando marketing coordinator at Motherkind, says it was amazing to interact with all the other brands, see what everyone else is bringing to the table.

“I mean some people have done the most incredible stands, the most incredible work. But just meeting other people who are in the same industry as you, whether it’s health and wellness or beauty, and learning their approach to things and their approach to consumer dynamics. And I’ve learned so much in my time here. But also the consumers, a lot of them have been great, engaging with us.”