Chief Executive Officer (CEO), Whitney Wolfe Herd’s push for AI‑driven product revamp comes as Bumble attempts a closely watched turnaround in an online dating industry grappling with slower growth and “swiping fatigue” among younger users.
The company said it was gearing up to introduce Bumble 2.0, a revamped version of the app that adds a chapter‑based profile layout to provide more depth beyond the traditional swipe interface, and CEO Herd noted Bumble could experiment with a no‑swipe experience in some markets while maintaining the swipe feature in others.
“Bumble still has a long road ahead to get back to sustainable revenue growth, but we no longer think an ‘underweight’ rating is appropriate with leading indicators stabilising, a potential catalyst in the Bumble 2.0 launch in 2Q,” J.P. Morgan analysts said, while upgrading the stock to “neutral”.
–Reuters–
