Under the collaboration, the ICC will leverage Google’s advanced technology and commitment to supporting women’s sports to improve fan engagement and accessibility. The partnership follows the ICC’s earlier announcement of Unilever as its first global women’s partner.
Google products, including Android, Google Gemini, Google Pay, and Google Pixel, will form an integrated ecosystem designed to bring fans closer to key moments, players, and stories. The initiative aims to make the women’s cricket experience more dynamic, accessible, and meaningful, guiding fans through every stage of the journey, from discovering match highlights to celebrating victories.
The ICC said the alliance will further fuel the growth of women’s cricket, strengthening its global profile and connecting fans more directly to the sport.
–ChannelAfrica–
