Isuzu Motors South Africa (SA) says that its presence in other African markets has helped the company stay resilient, despite growing challenges in the domestic automotive industry.

Speaking during the State of the Company address in Gqeberha, Eastern Cape, Chief Executive Officer Billy Tom highlighted pressures on the sector, including global trade tensions, increasing vehicle imports, and uncertainty over possible United States export tariffs.

Tom stressed that relying on tariffs alone is not the solution. “We cannot use tariffs to block everything because consumers still need cars. What SA really needs is investment. We must create an environment where those who have put money into the sector feel secure, and where incentives encourage further investment. Tariffs have been used as a blunt tool for too long, but what the industry truly needs is leadership,” he said.

–ChannelAfrica–