The global market for nicotine pouches is expanding rapidly, with sales estimated to have grown by more than 660% since 2020.
The trend was highlighted during an international webinar where public health experts discussed the increasing popularity of the products and their impact across different regions.
Nicotine pouches, which are placed between the lip and gum, contain nicotine, flavourings and other additives.
Experts say manufacturers are increasingly targeting younger consumers, particularly in fast-growing markets across Africa, including Kenya.
–Channel Africa–
