Forget gold and property, the latest investment craze sweeping South Africa (SA) comes with a little more sparkle and a lot more swagger. From Rolex watches to Herm\u00e8s handbags, more South Africans are turning to luxury goods as high-value assets amid an unsteady Johannesburg Stock Exchange (JSE).<\/p>\n
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A new State of the Luxury Market in Africa report reveals that some pre-owned luxury pieces are not only holding their value but outperforming traditional investments, with certain Rolex models rising more than 100% in resale value.<\/p>\n
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Michael Zahariev, co-founder of Luxity, SA\u2019s biggest pre-owned luxury marketplace, says the trend has taken off as people look for ways to make their money work smarter, and with style.<\/p>\n
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\u201cWe\u2019ve seen more clients buying Rolexes for their investment potential,\u201d Zahariev told The Upside. \u201cPeople are realising that luxury isn\u2019t just about showing off, it can be strategic.\u201d<\/p>\n
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But what\u2019s driving the price boom? Scarcity. It turns out you can\u2019t simply stroll into a store and buy a new Rolex. Waiting lists can run for months, even years, and that\u2019s made pre-owned models incredibly sought-after. Some are selling for up to 26% more second-hand than brand-new pieces.<\/p>\n
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It\u2019s not just watches turning heads. The ever-iconic Chanel flap bag and Herm\u00e8s Birkin are also proving their worth. Chanel has been hiking the price of its new handbags every year, which means anyone holding onto an older one is sitting on a small fortune.<\/p>\n
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\u201cHeritage pieces, items that have been around for decades, tend to perform best,\u201d Zahariev explained. \u201cIn SA, where brands like Chanel and Herm\u00e8s don\u2019t have boutiques, pre-owned bags are even more valuable because of the limited access.\u201d<\/p>\n
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What\u2019s perhaps most exciting is how the pre-owned market is opening up the world of luxury to younger buyers. With online shopping, payment plans, and instalment options, investing in luxury no longer feels out of reach.<\/p>\n
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\u201cIt\u2019s not just about spending more,\u201d said Zahariev. \u201cIt\u2019s about what you can get back later. A quality designer coat might cost four times more than fast fashion, but you can resell it for nearly the same price, while that fast-fashion jacket won\u2019t fetch a cent.\u201d<\/p>\n
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In a world where the economy feels unpredictable, it seems South Africans are proving that looking good and investing smartly can go hand in hand.<\/p>\n
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Because sometimes, the best return on investment comes in a little black box.<\/p>\n
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