After a difficult stretch, Est\u00e9e Lauder is starting to find its footing again, and the turnaround is beginning to show in the numbers.<\/p>\n
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The luxury beauty brand has reported stronger-than-expected quarterly sales and is now forecasting steady growth for the year, a sign that its reset strategy is gaining traction.<\/p>\n
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At the heart of the shift is Chief Executive Officer St\u00e9phane de La Faverie\u2019s \u201cBeauty Reimagined\u201d plan, a push to refresh the brand through more premium product launches, sharper marketing, and a more efficient supply chain.<\/p>\n
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It\u2019s a move that\u2019s resonating, particularly in key markets like China and Europe, where demand for high-end beauty is picking up again.<\/p>\n
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The company posted quarterly sales of $3.71 billion, slightly ahead of expectations, and now expects organic sales growth of around 3% this year.<\/p>\n
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Behind the scenes, Est\u00e9e Lauder is also exploring expansion opportunities, including talks with Puig, the company behind brands like Jean Paul Gaultier.<\/p>\n
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But the recovery is not without its pressures. The company has raised its job-cut target to between 9 000 and 10 000 roles as part of efforts to streamline operations.<\/p>\n
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And like many global brands, its outlook depends on a stable global environment, from geopolitical tensions to shifts in consumer confidence.<\/p>\n
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For shoppers, the changes may already be visible in the form of more polished product launches and renewed energy across its brands.<\/p>\n
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–Reuters\/ChannelAfrica–<\/p>\n","protected":false},"featured_media":33489,"template":"","meta":{"_acf_changed":false},"featured-post":[316,315],"class_list":["post-33488","lifestyle-ent","type-lifestyle-ent","status-publish","has-post-thumbnail","hentry","featured-post-estee-lauder","featured-post-luxury-beauty","entry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.channelafrica.co.za\/channelafrica\/wp-json\/wp\/v2\/lifestyle-ent\/33488","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.channelafrica.co.za\/channelafrica\/wp-json\/wp\/v2\/lifestyle-ent"}],"about":[{"href":"https:\/\/www.channelafrica.co.za\/channelafrica\/wp-json\/wp\/v2\/types\/lifestyle-ent"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.channelafrica.co.za\/channelafrica\/wp-json\/wp\/v2\/media\/33489"}],"wp:attachment":[{"href":"https:\/\/www.channelafrica.co.za\/channelafrica\/wp-json\/wp\/v2\/media?parent=33488"}],"wp:term":[{"taxonomy":"featured-post","embeddable":true,"href":"https:\/\/www.channelafrica.co.za\/channelafrica\/wp-json\/wp\/v2\/featured-post?post=33488"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}