{"id":12795,"date":"2025-08-30T07:43:45","date_gmt":"2025-08-30T05:43:45","guid":{"rendered":"http:\/\/jhb-webdevelopers\/channelafrica\/news\/pepsico-boosts-stake-in-energy-drink-maker-celsius-in-585m-deal\/"},"modified":"2026-02-27T16:26:00","modified_gmt":"2026-02-27T14:26:00","slug":"pepsico-boosts-stake-in-energy-drink-maker-celsius-in-585m-deal","status":"publish","type":"news","link":"https:\/\/www.channelafrica.co.za\/channelafrica\/news\/pepsico-boosts-stake-in-energy-drink-maker-celsius-in-585m-deal\/","title":{"rendered":"PepsiCo boosts stake in energy drink maker Celsius in $585m deal"},"content":{"rendered":"<p>The deal, under which the soda giant bought 5% in Celsius&#8217; preferred stock, brings PepsiCo&#8217;s stake in the company to about 11% after conversion. PepsiCo had paid $550 million for an 8.5% stake in Celsius in 2022.<\/p>\n<p>Shares of Celsius, which have more than doubled in value this year, surged 11% in premarket trading on the news.<\/p>\n<p>As part of the agreement, Celsius&#8217; health and wellness drinks brand, Alani Nu, will move into PepsiCo&#8217;s distribution system in the United States and Canada.<\/p>\n<p>The increase in stake comes as PepsiCo seeks to capitalise on Alani Nu&#8217;s rapid growth and broad appeal among fitness-focused female consumers.<\/p>\n<p>&#8211;Reuters&#8211;<\/p>\n","protected":false},"featured_media":12796,"template":"default||default","meta":{"_acf_changed":false},"news-type":[44],"class_list":["post-12795","news","type-news","status-publish","has-post-thumbnail","hentry","news-type-finance","entry"],"acf":{"short_description":"  PepsiCo has increased its stake in energy drink maker Celsius Holdings a $585 million deal, the companies said on Friday||  PepsiCo has increased its stake in energy drink maker Celsius Holdings a $585 million deal, the companies said on Friday","published_date":null,"news_description":"  PepsiCo has increased its stake in energy drink maker Celsius Holdings a $585 million deal, the companies said on Friday||  PepsiCo has increased its stake in energy drink maker Celsius Holdings a $585 million deal, the companies said on Friday","form_embed":"","author":"","image_caption":""},"_links":{"self":[{"href":"https:\/\/www.channelafrica.co.za\/channelafrica\/wp-json\/wp\/v2\/news\/12795","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.channelafrica.co.za\/channelafrica\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.channelafrica.co.za\/channelafrica\/wp-json\/wp\/v2\/types\/news"}],"version-history":[{"count":1,"href":"https:\/\/www.channelafrica.co.za\/channelafrica\/wp-json\/wp\/v2\/news\/12795\/revisions"}],"predecessor-version":[{"id":18224,"href":"https:\/\/www.channelafrica.co.za\/channelafrica\/wp-json\/wp\/v2\/news\/12795\/revisions\/18224"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.channelafrica.co.za\/channelafrica\/wp-json\/wp\/v2\/media\/12796"}],"wp:attachment":[{"href":"https:\/\/www.channelafrica.co.za\/channelafrica\/wp-json\/wp\/v2\/media?parent=12795"}],"wp:term":[{"taxonomy":"news-type","embeddable":true,"href":"https:\/\/www.channelafrica.co.za\/channelafrica\/wp-json\/wp\/v2\/news-type?post=12795"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}