{"id":12912,"date":"2025-07-01T09:47:48","date_gmt":"2025-07-01T07:47:48","guid":{"rendered":"http:\/\/jhb-webdevelopers\/channelafrica\/news\/ferrero-set-to-acquire-kelloggs-cereal-division-in-3-billion-deal\/"},"modified":"2026-02-27T16:26:04","modified_gmt":"2026-02-27T14:26:04","slug":"ferrero-set-to-acquire-kelloggs-cereal-division-in-3-billion-deal","status":"publish","type":"news","link":"https:\/\/www.channelafrica.co.za\/channelafrica\/news\/ferrero-set-to-acquire-kelloggs-cereal-division-in-3-billion-deal\/","title":{"rendered":"Ferrero set to acquire Kellogg\u2019s cereal division in $3 billion deal"},"content":{"rendered":"<p>Sources familiar with the matter told leading financial publications, including the\u00a0<em>Wall Street Journal\u00a0<\/em>and\u00a0<em>Financial Times<\/em>, that talks are at an advanced stage. The deal would see Ferrero take control of well-known breakfast brands such as Frosted Flakes, Fruit Loops and Rice Krispies.<\/p>\n<p>The proposed acquisition places a value on WK Kellogg that is more than double its current market capitalisation, signalling strong investor confidence in the move.<\/p>\n<p>Ferrero, best known for products like Ferrero Rocher, Nutella and Kinder chocolates, was founded in 1946 and remains headquartered in Italy\u2019s Piedmont region. A successful deal would mark a major expansion into the American breakfast sector, positioning Ferrero as a serious competitor in a market long dominated by US food manufacturers.<\/p>\n<p>&#8211;ChannelAfrica&#8211;<\/p>\n","protected":false},"featured_media":12913,"template":"default||default","meta":{"_acf_changed":false},"news-type":[44],"class_list":["post-12912","news","type-news","status-publish","has-post-thumbnail","hentry","news-type-finance","entry"],"acf":{"short_description":"Shares in WK Kellogg Co have soared by 50% amid reports that Italian confectionery giant Ferrero is on the verge of acquiring the United States (US) cereal business for around $3 billion.||Shares in WK Kellogg Co have soared by 50% amid reports that Italian confectionery giant Ferrero is on the verge of acquiring the United States (US) cereal business for around $3 billion.","published_date":"2025-07-02 00:00:00||2025-07-02 00:00:00","news_description":"Shares in WK Kellogg Co have soared by 50% amid reports that Italian confectionery giant Ferrero is on the verge of acquiring the United States (US) cereal business for around $3 billion.||Shares in WK Kellogg Co have soared by 50% amid reports that Italian confectionery giant Ferrero is on the verge of acquiring the United States (US) cereal business for around $3 billion.","form_embed":"","author":"","image_caption":""},"_links":{"self":[{"href":"https:\/\/www.channelafrica.co.za\/channelafrica\/wp-json\/wp\/v2\/news\/12912","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.channelafrica.co.za\/channelafrica\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.channelafrica.co.za\/channelafrica\/wp-json\/wp\/v2\/types\/news"}],"version-history":[{"count":1,"href":"https:\/\/www.channelafrica.co.za\/channelafrica\/wp-json\/wp\/v2\/news\/12912\/revisions"}],"predecessor-version":[{"id":18283,"href":"https:\/\/www.channelafrica.co.za\/channelafrica\/wp-json\/wp\/v2\/news\/12912\/revisions\/18283"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.channelafrica.co.za\/channelafrica\/wp-json\/wp\/v2\/media\/12913"}],"wp:attachment":[{"href":"https:\/\/www.channelafrica.co.za\/channelafrica\/wp-json\/wp\/v2\/media?parent=12912"}],"wp:term":[{"taxonomy":"news-type","embeddable":true,"href":"https:\/\/www.channelafrica.co.za\/channelafrica\/wp-json\/wp\/v2\/news-type?post=12912"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}