{"id":14187,"date":"2025-10-30T09:50:51","date_gmt":"2025-10-30T07:50:51","guid":{"rendered":"http:\/\/jhb-webdevelopers\/channelafrica\/news\/puma-to-cut-900-jobs-initiates-business-u-turn-after-sales-declines\/"},"modified":"2026-02-27T16:26:51","modified_gmt":"2026-02-27T14:26:51","slug":"puma-to-cut-900-jobs-initiates-business-u-turn-after-sales-declines","status":"publish","type":"news","link":"https:\/\/www.channelafrica.co.za\/channelafrica\/news\/puma-to-cut-900-jobs-initiates-business-u-turn-after-sales-declines\/","title":{"rendered":"Puma to cut 900 jobs, initiates business U-turn after sales declines"},"content":{"rendered":"<div>\n<p class=\"x_MsoNormal\">\n<\/div>\n<div>\n<p class=\"x_MsoNormal\">The company had already cut 500 roles worldwide this year as part of a cost-cutting program announced in March.<\/p>\n<\/div>\n<div>\n<p class=\"x_MsoNormal\">\n<\/div>\n<div>\n<p class=\"x_MsoNormal\">Puma said it would expand the program, as it attempts to turn around its performance under new Chief Executive, Arthur Hoeld. Shrinking market share and tepid demand for the brand&#8217;s shoes and outfits, as well as a sector-wide hit from United States tariffs on imports, have led Puma to warn of an annual loss at the end of July.<\/p>\n<\/div>\n<div>\n<p class=\"x_MsoNormal\">\n<\/div>\n<div>\n<p class=\"x_MsoNormal\">Shares in the company have lost over 50% of their value so far this year. The company said it had already reduced undesired wholesale business, excess inventory at retailers, and promotions in e-commerce and full-price stores, as well as starting to cut exposure to mass merchants in North America.<\/p>\n<\/div>\n<div>\n<p class=\"x_MsoNormal\">\n<\/div>\n<div>\n<p class=\"x_MsoNormal\">It also plans to clean up its distribution and carry out targeted marketing investments, it added.<\/p>\n<\/div>\n<div>\n<p class=\"x_MsoNormal\">\n<\/div>\n<div>\n<p class=\"x_MsoNormal\">&#8211;Reuters&#8211;<\/p>\n<\/div>\n","protected":false},"featured_media":14188,"template":"","meta":{"_acf_changed":false},"news-type":[44],"class_list":["post-14187","news","type-news","status-publish","has-post-thumbnail","hentry","news-type-finance","entry"],"acf":{"short_description":"German sportswear maker Puma, on Thursday said it would cut 900 jobs in its corporate workforce globally by the end of 2026, while announcing a series of measures to revive the business and combat sharp sales declines","published_date":"2025-10-30 00:00:00","news_description":"German sportswear maker Puma, on Thursday said it would cut 900 jobs in its corporate workforce globally by the end of 2026, while announcing a series of measures to revive the business and combat sharp sales declines","form_embed":"","author":"","image_caption":""},"_links":{"self":[{"href":"https:\/\/www.channelafrica.co.za\/channelafrica\/wp-json\/wp\/v2\/news\/14187","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.channelafrica.co.za\/channelafrica\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.channelafrica.co.za\/channelafrica\/wp-json\/wp\/v2\/types\/news"}],"version-history":[{"count":1,"href":"https:\/\/www.channelafrica.co.za\/channelafrica\/wp-json\/wp\/v2\/news\/14187\/revisions"}],"predecessor-version":[{"id":18962,"href":"https:\/\/www.channelafrica.co.za\/channelafrica\/wp-json\/wp\/v2\/news\/14187\/revisions\/18962"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.channelafrica.co.za\/channelafrica\/wp-json\/wp\/v2\/media\/14188"}],"wp:attachment":[{"href":"https:\/\/www.channelafrica.co.za\/channelafrica\/wp-json\/wp\/v2\/media?parent=14187"}],"wp:term":[{"taxonomy":"news-type","embeddable":true,"href":"https:\/\/www.channelafrica.co.za\/channelafrica\/wp-json\/wp\/v2\/news-type?post=14187"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}