{"id":27017,"date":"2026-02-26T10:16:56","date_gmt":"2026-02-26T08:16:56","guid":{"rendered":"http:\/\/jhb-webdevelopers-qa\/channelafrica\/news\/puma-to-remain-loss-making-this-year-cancels-dividend-in-turnaround-drive\/"},"modified":"2026-02-27T16:34:59","modified_gmt":"2026-02-27T14:34:59","slug":"puma-to-remain-loss-making-this-year-cancels-dividend-in-turnaround-drive","status":"publish","type":"news","link":"https:\/\/www.channelafrica.co.za\/channelafrica\/news\/puma-to-remain-loss-making-this-year-cancels-dividend-in-turnaround-drive\/","title":{"rendered":"Puma to remain loss-making this year, cancels dividend in turnaround drive"},"content":{"rendered":"<p class=\"x_MsoNormal\" aria-hidden=\"true\" data-olk-copy-source=\"MessageBody\">It had paid out a dividend of 0.61 Euros to shareholders a year earlier. Under its new Chief Executive Oficer, Arthur Hoeld, Puma is undergoing a turnaround after tepid demand for its sports outfits and Speedcat sneakers as well as an industry-wide hit from United States tariffs on imports weighed on the business. The company said it expected an operating loss of between 50 million and 150 million Euros ($59-$177 million) in 2026.<\/p>\n<div>\n<p class=\"x_MsoNormal\">\n<\/div>\n<div>\n<p class=\"x_MsoNormal\">The forecast included one-time effects related to the implemented cost efficiency programme, it said in a statement. For 2025, it posted a loss before interest and tax of 357.2 million Euros, which compared with a profit of 548.7 million a year earlier. That was still ahead of an expected loss of 374.3 million Euros, based on an analyst poll provided by the company.<\/p>\n<\/div>\n<div>\n<p class=\"x_MsoNormal\">\n<\/div>\n<div>\n<p class=\"x_MsoNormal\">-Reuters&#8211;<\/p>\n<\/div>\n","protected":false},"featured_media":22997,"template":"","meta":{"_acf_changed":false,"_links_to":"","_links_to_target":""},"news-type":[44],"class_list":["post-27017","news","type-news","status-publish","has-post-thumbnail","hentry","news-type-finance","entry"],"acf":{"short_description":"German sportswear maker, Puma on Thursday said it still expected to report a loss this year, after reporting a narrower-than-expected loss in 2025. It also cancelled its dividend for 2025","published_date":"2026-02-26 00:00:00","news_description":"German sportswear maker, Puma on Thursday said it still expected to report a loss this year, after reporting a narrower-than-expected loss in 2025. It also cancelled its dividend for 2025","form_embed":"","author":"","image_caption":""},"_links":{"self":[{"href":"https:\/\/www.channelafrica.co.za\/channelafrica\/wp-json\/wp\/v2\/news\/27017","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.channelafrica.co.za\/channelafrica\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.channelafrica.co.za\/channelafrica\/wp-json\/wp\/v2\/types\/news"}],"version-history":[{"count":1,"href":"https:\/\/www.channelafrica.co.za\/channelafrica\/wp-json\/wp\/v2\/news\/27017\/revisions"}],"predecessor-version":[{"id":27301,"href":"https:\/\/www.channelafrica.co.za\/channelafrica\/wp-json\/wp\/v2\/news\/27017\/revisions\/27301"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.channelafrica.co.za\/channelafrica\/wp-json\/wp\/v2\/media\/22997"}],"wp:attachment":[{"href":"https:\/\/www.channelafrica.co.za\/channelafrica\/wp-json\/wp\/v2\/media?parent=27017"}],"wp:term":[{"taxonomy":"news-type","embeddable":true,"href":"https:\/\/www.channelafrica.co.za\/channelafrica\/wp-json\/wp\/v2\/news-type?post=27017"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}